This presentation summarizes the results of a content inventory, audit, and analysis of an educational website that offers instructional content for people interested in learning the Spanish language. The site offers free instructional content for beginners. For intermediate and advanced learners, the site offers a premium monthly subscription membership or a complete conversational Spanish course.
I selected this site for the project because: I was already familiar with the site’s content and structure; the modular structure of the site’s content simplified selecting a manageable subsection of the site that fit the scope of the project, and; the site offered a good deal of very useful content, but the content needed be presented in ways that better met business goals and user needs.
The content strategy goal was to provide quality instructional content that attracts the most possible users, while presenting it in a way that encourages them to pay for the full course.
My evaluation indicated that while the website did provide useful, relevant basic Spanish instructional content, significant improvements were needed for the site to remain relevant and competitive, attract more users, and increase sales.
Course: Content Strategy
Project PDF: Content Strategy Evaluation Results and Recommendations